Introduction and features of Sitecore Content Hub

 

Sitecore Content Hub

Now a days every digital marketers today are aware of that “Content is most important part of every project”, but to gain a competitive image and achievement you need to streamline the content creation/update/delete, Management and distribution, so that your client can get the correct content/assets on the right channel at the proper time frame.

Sitecore content hub gives you the features to empower the same. Sitecore content hub empowers your team to take charge of the complete content lifecycle.With below listed 5 powerful solutions in a single integrated solution.

• DAM 

You probably have big content creation team or may have big source of content supply, but without centralized management it is nothing but digital waste item. Using Sitecore Content Hub you can Store, Manage, Search for assets in a central location with Sitecore DAM. User can quickly tag and classify digital assets to control metadata, eliminate redundancy and ensure compliance. Preview image, videos, layouts and other file types. Just browse it or search with desired keywords and find exactly what you need when you need it on your finger tips.

• CMP (Content Marketing Platform)

With content marketing platform you can streamline your plan, creation and distribution of your marketing content. Use the strategy board to target live target audiences with available content, identify gaps and plan content production accordingly.  Assign tasks, collaborate, review and approve content pieces for publication.
   

• PCM (Product Content Management)

Sitecore product content management creates the single source of truth to ensure your product content is always up to date across all channels. Integrate existing product data with new marketing content like product images, videos, labels, illustrations, documents etc. It includes reports from multiple brands as well as complex product ranges, families and hierarchy, life cycles and localizations. 

• MRM (Marketing Resource Management)

It's time to perfect the planning, execution and delivery of your marketing projects. With scheduling, collaboration and project management tool of sitecore marketing resource management you can allocate resources, develop budgets, campaign raise and strategic blueprints with ease. Empower your marketing team to deliver projects on time every time.       

• W2P (Web To Print)

Sitecore content hub includes Web To print. Within a browser user can create Brochures, posters, booth graphics.